Unless you have been living under a rock, you are probably aware of the world of social media and all it has to offer. From being a space to reconnect with family and friends, to a source of information and even the ultimate marketing platform for brands – is there anything that it cannot be used for?
In 2020 alone, 3.6 billion people were using social media, a number that is set to continue rising at an impressive rate. In a world where people seek to become influencers and become famous, as well as where brands try to reach a wider audience and remain relevant, social media marketing is important. And one of the most important factors of it all has to be the graphics and image selection used to represent us and our purpose on social media.
To stand out in a sea of billions of people, your online content needs to stand out. It needs to be unique, informative, and drive engagement. No pressure, right? To help you out, we have a few design tips to help you take your content to the next level.
It Starts With A Purpose And Goal
You need to ask yourself what you are looking to achieve with your social media account. If you are a brand, making sales may be your goal, while for an influencer, page followers or subscribers may be the metric you use.
As soon as you have a goal, you can develop a goal to achieve it. A roadmap or guideline will provide a checklist to help you achieve your end goal. It is worth mentioning that you won’t appeal to all 3.6 billion (and counting) users, and that is okay.
Who Are You Targeting?
Now, targeting the entire world is near impossible. Instead, determine who will be most interested in your content and tailor your approach accordingly. If you are looking to connect with family, make sure the things you post are suitable for grandma. If you are a vegan brand, sharing steak recipes won’t work, you see where we are going with this? You need to think about what you want to put out there and make it happen.
Different platforms have different templates and size requirements. Instagram prefers images that are square while Facebook is a lot more flexible. Posting a rectangular image on Instagram is therefore not a good idea, as it may cut off important parts of the image. So, do your research before designing and sharing content.
Limit The Text
They say a picture is worth a thousand words, so when done correctly, you can say a lot without using text. Just look at the games at https://onlinepokiesnz.co.nz/, their graphics tell a story and users immediately know what it is and what action to take. Users are not going to want to be bombarded with information. So, if you do need to add text, keep it to a minimum.
Social media is all about simplicity and knowing how to achieve this is the key to your success. It all starts with a plan and how you choose to implement it.